Let’s set the scene.

You're tired from a day of work,

stopping at a coffee shop to get going again.

While paying for your coffee…

You look over to the next person in line.

And there you have it.

You’re met with the most beautiful girl you’ve seen in months.

You excuse yourself and say Hi.

Before she even gets a word out,

You go for it:

“Would… Would you like to… Uhh… Go for dinner sometime?”

What was that?

First of all, dinner?

Already?

And why are you not letting her speak?

There wasn’t a good conversation, or even any sort of conversation, to make her feel safe.

You didn’t build any connection.

Any rapport.

This shy, nervous tumbling of words will not only scare away your dream girl…

But your dream client.

“Hi, I’m Joe. How are you? Ok, cool… By the way, did I tell you that I do copy that converts? I’ll promise that you’ll get 500 clients for every day of the week with my copy!”

You blow it this way.

Like you did asking that girl out for dinner.

Talking about yourself exclusively is the last thing people truly want to hear.

You wouldn’t like to stop and listen to some ego driven douche talk either,

Would you?

But Hey, people love talking about themselves.

So let them talk about themselves.

Let her talk about her issues and dreams.

Let him talk about his revenue and goals.

And damn it ask them how it makes them feel.

Everyone makes decisions through emotion.

You don’t convince a girl to go on a date with you.

You don’t convince a prospect to buy your service.

You make them convince themselves that they want you. That they NEED you.

Well, women aren’t always this easy.

But one thing is clear:

It‘s all in the presentation.

A self centered, salesy and insecure talker

vs.

A confident listener, trying to understand and find a solution.

Getting that sale and that cute girl you saw in the coffee shop,

may require just the same presentation of yourself.

Go for it.

We have nothing to loose, only everything to gain.